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LifeSense Financial Services

Research-Driven Investment Counsel.

Clarity in complex markets. We provide independent, research-backed investment advice across local and offshore markets — helping you make confident decisions with your capital.

What Is Investment Advisory

Engaged counsel. Active or passive — your choice.

Investment advisory means having a qualified professional analyse markets, assess risk, and recommend specific actions for your portfolio. It's not a set-and-forget model. It's active, engaged counsel — built around your goals, your risk tolerance, and the current market environment.

Unlike discretionary fund management where decisions are made on your behalf, advisory keeps you in the driver's seat. We provide the research, the analysis, and the recommendations. You make the final call. This means you always understand what you own, why you own it, and when it makes sense to act.

And the strategy itself is your choice: actively managed funds that pursue outperformance, low-cost passive strategies that track the market, or a blend of both. Our role is to cut through the noise and give you a clear, rational view — every recommendation backed by independent research, not speculation.

Advisor working through a financial plan with a client

~14%

JSE 20yr annualised return

Diversified

Across asset classes

What We Advise On

Comprehensive Coverage Across Asset Classes

From unit trusts and retirement structures to offshore markets and model portfolios — we provide research-backed advice across the solutions that matter to your financial life.

Advisor and clients reviewing fund options together

1000s

Of funds on the market

Independent

Morningstar research

Unit Trusts & Collective Investments

Diversified Growth, Professionally Managed

Unit trusts remain the cornerstone of most South African investment portfolios — professionally managed, well regulated, and accessible. With thousands of funds available across providers and asset classes, the challenge isn’t access. It’s selection.

We help you cut through the noise using independent Morningstar research and ratings — matching funds to your goals, risk profile, and cost expectations, and reviewing those selections on an ongoing basis.

Why it matters: The difference between an average fund and a top-quartile fund, compounded over decades, can amount to years of additional retirement income.

  • Fund selection guided by independent Morningstar research
  • Asset allocation across equities, bonds, property, and cash
  • Cost and fee analysis on every recommendation
  • Ongoing monitoring and regular reviews
Discuss with an advisor
Multi-generational family together at sunset

27.5%

Max tax-deductible RA contribution

30%

Flat tax inside life wrappers

Retirement & Life Portfolios

Tax-Smart Structures for Long-Term Wealth

Retirement annuities, preservation funds, and life (endowment) portfolios are more than products — they’re tax structures. An RA gives you a deduction of up to 27.5% of taxable income. A life portfolio caps tax within the fund and lets nominated beneficiaries receive proceeds without executor fees.

We advise on which structure fits your circumstances, how to allocate within it, and how it interacts with your broader estate and retirement plans.

Why it matters: Choosing the right wrapper can matter as much as choosing the right investments — the tax and estate benefits compound alongside your returns.

  • Retirement annuities with tax-deductible contributions
  • Life portfolios (endowments) for tax efficiency and estate liquidity
  • Preservation funds when changing employers
  • Beneficiary structuring to reduce executor fees
Discuss with an advisor
Earth at night seen from space

<1%

SA share of global markets

R11M

Annual offshore allowance

Offshore & Global Markets

Diversify Beyond Borders

South Africa represents less than 1% of global market capitalisation. Limiting your portfolio to local assets means missing out on the world’s most innovative companies and fastest-growing economies. Offshore allocation also provides natural hedging against rand weakness.

We guide you through compliant channels — using your annual R1 million single discretionary allowance and R10 million foreign investment allowance — to build meaningful international exposure through global funds and rand-denominated feeder funds.

Why it matters: Currency hedging, access to global growth sectors, and protection against rand depreciation are essential for any serious long-term portfolio.

  • Global equity and bond fund allocation
  • Exchange control-compliant structuring
  • Currency risk management and hedging
  • Access to global sectors and themes unavailable locally
Discuss with an advisor
Portfolio allocation dashboard with charts

Active

Or passive — your choice

Regular

Rebalancing and reviews

Model Portfolios

Risk-Graded Strategies — Active or Passive

Rather than assembling ad-hoc collections of products, we advise within a range of risk-graded model portfolios — from conservative income to long-term growth — each built on Morningstar’s asset allocation research.

Every model is available in active or passive form. Prefer low-cost index tracking? There’s a model for that. Want active managers pursuing outperformance? That’s available too. Either way, the allocation discipline stays the same.

Why it matters: Model portfolios bring institutional discipline to private investing — consistent allocation, systematic rebalancing, and no style drift.

  • Risk-graded models from conservative to growth
  • Active or passive implementation — your choice
  • Built on independent Morningstar research
  • Systematic rebalancing and regular reviews
Discuss with an advisor

Research & Philosophy

Independent Research, Powered by Morningstar

We don't pretend to out-research the world's leading research houses — we partner with one. Our advice applies Morningstar's independent research and investment philosophy to your personal goals, with local insight.

1

Independent & Investor-First

We don’t produce in-house research — and we see that as a strength. Our recommendations draw on Morningstar, one of the world’s most respected independent research houses, whose analysts have no products to sell and no sales agenda.

  • Analyst-driven fund and market research
  • No product bias or sales agenda
  • Global coverage with South African fund ratings
  • Transparent, published methodologies
2

Valuation-Driven, Long-Term

Morningstar’s investment philosophy favours long-term fundamentals over short-term noise — owning quality assets at sensible valuations, minimising costs, and holding with discipline through market cycles.

  • Long-term horizon over market timing
  • Fundamental, valuation-based analysis
  • Focus on quality and durability
  • Costs minimised at every layer
3

Applied to Your Portfolio

Our role is translation — taking that research and applying it to your goals, tax position, and risk profile through fund selection, model portfolios, and disciplined rebalancing.

  • Fund selection using Morningstar ratings
  • Risk-profiled model portfolios
  • Cost-conscious implementation
  • Regular reviews and rebalancing

Markets move fast. Your advisor should move faster.

Whether you're building a new portfolio or seeking a second opinion on existing holdings, our advisory team is ready to provide the clarity you need.

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